Farmers Union Service Association (FUSA) Ltd. was incorporated in September 1938 for the purpose of securing and marketing insurance products to Farmers Union members and residents of North Dakota. The association is a wholly owned subsidiary of Farmers Educational and Cooperative Union of America, North Dakota Division (the parent).

The association is a multi-line general insurance agency operating as an exclusive agent for Agraria Insurance Company, Farmers Union Insurance of Arkansas, and National Farmers Union Property & Casualty Company. Insurance products are also provided through hundreds of national and regional carriers.

FUSA is one of North Dakotas largest managing general agencies with over $500 million of premium under management. FUSA operates under the Farmers Union Insurance and Insural brands; FUSA markets insurance products utilizing a captive (exclusive) agency force of 150 agents across North Dakota, South Dakota and Arkansas. FUSA also provides insurance products to over 225 independent agencies in Arkansas and Utah through its Insural aggregation model. FUSA is licensed in 28 states and markets markets products to direct to Farmers Union members in a number of these states.

The North Dakota CEO Mark Anderson and Chief Sales, Marketing and Brand Officer Kevin Ressler, Lutcf, API, AIS, AFIS, AINS, oversee the North Dakota, South Dakota, Utah, and Arkansas operations along with a team of 20 sales and distributors, directors, field production supervisors, commercial and personal lines support specialists, marketing, and administrative staff.